Hello. My name is Matt...

I'm a results-driven, entrepreneurial marketer with a rare blend of creativity and analytical skills, and a passion for continuous improvement.

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Capabilities

Digital Marketing Strategy

For over 10 years, I’ve helped large brands in a variety of industries create measurable and effective digital marketing strategies. From establishing measurement plans to optimizing audience profiles, I've driven strategy from planning to execution and everywhere inbetween.

Analytics & Measurement

An effective measurement plan is guided by business objectives, KPI’s, metrics and a robust web analytics infrastructure. My experience has helped me build measurement plans that become the foundation for successful analysis and reporting. In addition, my technical background has allowed me to build web analytics infrastructures from the ground up.

Testing

I firmly believe that testing is the driving force of any successful digital marketing campaign. Throughout my career, I’ve conducted thousands of A/B and multivariate tests on campaign elements including audience segments, creative and landing pages. My mantra is “Always Be Testing”.

Optimization

By taking a rigorous approach to testing, I’m able to analyze the successes and failures of a campaign by using data to make tactical adjustments. My success with optimization leads to increased conversion rates, decreased cost per acquisition and higher revenues.

Team Leadership

When it comes to building teams, my philosophy involves combining raw talent with exceptional work ethic and providing ongoing mentoring. Over the years I’ve led designers, developers, marketers, copywriters, and social media specialists.

Additional expertise

Integrated Marketing

Since my ad agency days, I’ve enjoyed creating a seamless customer journey and experience across multiple channels ensuring the brand voice and unique value propositions shine through.

Campaign Management

I’ve planned, executed, maintained, and optimized hundreds of campaigns through various channels and mediums while managing seven-figure marketing budgets.

Creative Direction

Throughout my entire career, I’ve provided creative direction and lead creative teams from start to finish on numerous projects from print (brochures, sell sheets, etc.) to digital (email, website redesigns, etc.).

Marketing Automation

Over the past three years I’ve implemented marketing automation plans through various systems to further integrate marketing and sales throughout the customer lifecycle.

Industry Agnostic

From consumer packaged goods to higher education to professional services, I’ve had success working with a variety of industries as well as both B2B and B2C customers.

Technical Knowledge

My technical background helps me plan, manage and implement code, databases, API’s and CRM configuration as well as technical and automated processes.

Knowledge & skills

  • Microsoft Word
  • Microsoft Excel
  • Microsoft Powerpoint
  • Microsoft Visio
  • Microsoft Project
  • Hootsuite
  • Adobe Photoshop
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Acrobat
  • Buffer
  • Google Adwords Editor
  • Google Tag Manager
  • Visual Website Optimizer
  • Adstage
  • Hotjar
  • Crazy Egg
  • HTML
  • CSS
  • JS
  • Jquery
  • PHP
  • ASP.Net
  • MySQL
  • MS SQL Server
  • Wordpress
  • DotNetNuke
  • Joomla
  • ASPDotNet Storefront (ecommerce)
  • Hobsons Radius
  • Oracle Service Cloud RightNow
  • Salesforce
  • Google AdWords
  • Bing Ads
  • Facebook Ads
  • Twitter Ads
  • LinkedIn Ads
  • AdRoll Retargeting
  • Blue Hornet
  • Fire Engine Red
  • Mail Chimp
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Google Plus
  • YouTube
  • Google Analytics
  • WebTrends
  • Radian 6
  • Facebook Insights
  • SEOmoz Pro Toolset
  • WordTracker
  • Google Search Console
  • ActiveCampaign
  • HubSpot
  • Windows
  • Mac
  • iOS

Contact