For over 10 years, I’ve helped large brands in a variety of industries create measurable and effective digital marketing strategies. From establishing measurement plans to optimizing audience profiles, I've driven strategy from planning to execution and everywhere inbetween.
An effective measurement plan is guided by business objectives, KPI’s, metrics and a robust web analytics infrastructure. My experience has helped me build measurement plans that execute above and beyond the desired business outcomes. In addition, my technical background has allowed me to build web analytics infrastructures from the ground up.
I firmly believe that testing is the driving force of any successful digital marketing campaign. Throughout my career, I’ve conducted thousands of A/B and multivariate tests on campaign elements including audience segments, creative and landing pages. My mantra is “Always Be Testing”.
By taking a rigorous approach to testing, I’m able to analyze the successes and failures of a campaign by using data to make tactical adjustments. My success with optimization leads to increased conversion rates, decreased cost per acquisition and higher revenues.
When it comes to building teams, my philosophy involves combining raw talent with exceptional work ethic and providing ongoing mentoring. Over the years I’ve led designers, developers, marketers, copywriters, and social media specialists.
Since my ad agency days, I’ve enjoyed creating a seamless customer journey and experience across multiple channels ensuring the brand voice and unique value propositions shine through.
I’ve planned, executed, maintained, and optimized hundreds of campaigns through various channels and mediums while managing seven-figure marketing budgets.
Throughout my entire career, I’ve provided creative direction and lead creative teams from start to finish on numerous projects from print (brochures, sell sheets, etc.) to digital (email, website redesigns, etc.).
Over the past three years I’ve implemented marketing automation plans through various systems to further integrate marketing and sales throughout the customer lifecycle.
From consumer packaged goods to higher education to professional services, I’ve had success working with a variety of industries as well as both B2B and B2C customers.
My technical background helps me plan, manage and implement code, databases, API’s and CRM configuration as well as technical and automated processes.
After numerous creative refreshes, a non-profit, online university was struggling to generate leads on social PPC channels.
An online university was experiencing dramatic increases in total cost and cost-per-acquisition for an online MBA program.
Competition was on the rise for an online university. More leads were needed for the sales team for all online degree programs.
The list database for a large CPG company had plateaued as interest at trade show events had declined.
A regional ski mountain was struggling with a high shopping cart abandonment rate on their ecommerce site.